Fash & Tech Runway Party

Fash & Tech Runway Party

Tel Aviv September 2014


Clear your schedule now, because Israel’s biggest fashion-tech event ever is about to hit Tel Aviv. Rothschild Boulevard is turning into a catwalk for all things fashion-tech: everything from innovative textiles to wearable technology.

Did you know that you can virtually try on a dress, snap a picture of someone’s shoes to find a similar pair, or increase your site conversion with music? Yes—Zeekit, Snapget, and righTune, respectively, have the technology.

Mockup from SnapGet's Instagram Feed

Mockup from SnapGet’s Instagram Feed

Zeekit allows you to see how a clothing item would look on your body (by using your picture), and Snapget aggregates similar pairs of shoes for purchase on the web, based on the photo that you enter into the app. Meanwhile, righTune has almost 1.5 million customers increasing their revenue through music. What about new fabrics that stay in place when wrapped or styled? Stay tuned for what’s coming out of Shenkar. And as for design, there’s no lack of innovation there either. For innovative use of traditional materials, one need only look to Telser-Mendelovitch’s gorgeous wooden clutches. Tesler Mendelovitch ClutchThese hand-crafted creations bring architecture to mind, and each piece is truly unique. Young designer Yael Reshef’s collection ‘After ParTea’ embodies the essence of fashion-tech: the blending innovative and traditional with her mixed-material pieces, which drew so heavily from a tea set that it actually involved a china plate.

Screenshot of Yael Reshef's website:

Screenshot of Yael Reshef’s website:

The future is coming into focus, and it is happening here.

Israel is currently experiencing growth in fashion-tech and related industries, as proven by our highly successful Fash & Tech Pitch Night last February, where 5 exciting startups presented to a panel of judges including prominent VC’s. To promote and celebrate innovation in the space, we are planning a large-scale runway party to showcase fashion innovation. This event will be a huge street party featuring a fashion-tech runway show, as well as music, drinks, and a huge crowd.

This extraordinary show will be an incredible forum for participating startups and designers to showcase their talents, and gain global exposure. If your company is interested in sponsoring, please get in touch.





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Co-Founder of Fash & Tech Israel, past Fash&Tech entrepreneur and the Head of Content Marketing, International at Teradata Marketing Applications. Yael is also a speaker and a writer with articles published on Fast Company, Forbes, Steam Feed, Business 2 Community and more.