WMN Fash&Tech meetup

Investments and Acquisitions in The Israeli Fash & Tech World

WMN Fash&Tech meetupWhen Netta and I were raising funds for our own Fash&Tech ventures, we were often asked by potential investors about the recent acquisitions and investments in the industry. As entrepreneurs, you simply must get updated with these news about your industry. But more importantly – you need to truly learn about these moves and see what you can take from them in order to make better decisions for your own ventures.

This is why we decided for our December meetup to discuss the recent moves in our industry.

As always, we try to keep the balance between hearing from well established companies and brands and learning from young startups. As a keynote speaker, we heard from Orna Elovich, the second in command and the Marketing Director of Adika and Golf Online.

Orna told us the story behind Adika’s acquisition by Golf in April this year, and how the fresh young team has been changing the established brand and started to bring it closer to the modern consumer. Orna also shared from “behind the scenes” of Adika’s marketing and operations. It was both an inspiring and useful presentation and I personally learned a lot.

Next, we heard from Adi Shemesh, the Founder and CEO of Trench. Adi told us how as an only founder and with an investment of only 5,000 nis she managed to build a great venture, helping people buy 2nd hand cloths for diamonds. Recently, Adi was able to raise a seed round for Trench and finally started building her team.

Last, Udi Goori, Co-Founder and CEO of My Clique gave an amazing talk about  how a small startup from Tel Aviv managed to raise 3 rounds of funds and how their venture has changed along this time. He also gave some great tips on how to effectively implement an affiliation model and how to work lean and think global – and how to use Twitter to connect with industry leaders.

In my opening remarks, I shared the findings of our recent survey. In addition, I also mentioned that we are now opening our blog for you, the entrepreneurs and active members of this community, to be able to post your insights and stories and share them with the entire community. If you are interested, let us know.

Click on the Roojoom below for the decks and images from the meetup, as well as a few words about our hosts – the incredible WMN:



How to Sell to International Retailers

On our last meetup, we had the pleasure of hosting 3 great speakers to discuss tips and best practices for startups who want to work with retailers and brands.

This is especially important for B2B focused startups, that can literally rise or fall based on whether they are able to collaborate with the big retailers. But B2C startups might also be interested in collaborating with major brands in order to get more exposure, reduce time to market and impress potential investors.

Our speakers included Elad Goldenberg, Head of Israel Business Unit at eBay, as well as two startup founders that shared their success stories and tips. See the Roojoom below for an event summary and decks:



Fash & Tech Runway Party

Fash & Tech Runway Party

Tel Aviv September 2014


Clear your schedule now, because Israel’s biggest fashion-tech event ever is about to hit Tel Aviv. Rothschild Boulevard is turning into a catwalk for all things fashion-tech: everything from innovative textiles to wearable technology.

Did you know that you can virtually try on a dress, snap a picture of someone’s shoes to find a similar pair, or increase your site conversion with music? Yes—Zeekit, Snapget, and righTune, respectively, have the technology.

Mockup from SnapGet's Instagram Feed

Mockup from SnapGet’s Instagram Feed

Zeekit allows you to see how a clothing item would look on your body (by using your picture), and Snapget aggregates similar pairs of shoes for purchase on the web, based on the photo that you enter into the app. Meanwhile, righTune has almost 1.5 million customers increasing their revenue through music. What about new fabrics that stay in place when wrapped or styled? Stay tuned for what’s coming out of Shenkar. And as for design, there’s no lack of innovation there either. For innovative use of traditional materials, one need only look to Telser-Mendelovitch’s gorgeous wooden clutches. Tesler Mendelovitch ClutchThese hand-crafted creations bring architecture to mind, and each piece is truly unique. Young designer Yael Reshef’s collection ‘After ParTea’ embodies the essence of fashion-tech: the blending innovative and traditional with her mixed-material pieces, which drew so heavily from a tea set that it actually involved a china plate.

Screenshot of Yael Reshef's website: http://yaelreshef.wix.com/fashion

Screenshot of Yael Reshef’s website: http://yaelreshef.wix.com/fashion

The future is coming into focus, and it is happening here.

Israel is currently experiencing growth in fashion-tech and related industries, as proven by our highly successful Fash & Tech Pitch Night last February, where 5 exciting startups presented to a panel of judges including prominent VC’s. To promote and celebrate innovation in the space, we are planning a large-scale runway party to showcase fashion innovation. This event will be a huge street party featuring a fashion-tech runway show, as well as music, drinks, and a huge crowd.

This extraordinary show will be an incredible forum for participating startups and designers to showcase their talents, and gain global exposure. If your company is interested in sponsoring, please get in touch.





Where Should You Launch Your Startup?

Building the Fash&Tech community in Israel has been a true adventure for our team. We were excited to be invited to write about our journey to the readers of Times of Israel, and even more excited to find out that the article was translated and published also in Chinese and French!

This Thursday we are expecting another great event, with local and international speakers discussing the important question of Where should you launch your startup? (Tweet This)

As this event marks a year since we opened our group we look forward to a truly festive event! Check out the agenda below: